The short version
I grew up in Wisconsin and studied computer science and data science at UW–Madison. Now I'm a software engineer at a FAANG company in Seattle, working on the agent side of AI.
All day, I make AI do real work. At night I build my own systems, and I take them apart on camera.
Why listen to me
I don't sell AI. I use it. Every video comes from something I built, broke and fixed.
People watch. 1.3M+ views since May 2026. My best video did 197K on its own.
I give it all away. The files, the rules and the mistakes. If you can do it yourself after watching, good. If you'd rather I help, email me.
The seven rules I run on
Be the light.
When I catch myself acting out of ego, I stop and ask what I can give instead.
Be yourself, even when it's uncomfortable.
I spent a year sounding like every other AI engineer. Never again.
Go through the struggle.
Everything good I've done came after being embarrassed first. So I get it over with early.
Know your values, then act on them.
Pick what you want. Cut everything else.
Choose who you spend time with.
You become the people around you. I pick the ones who make me want to give more.
Body first.
Lift, run, sleep, eat. Everything else gets easier.
Build what makes you lose track of time.
For me that's a hard problem, then teaching what I learned. If I'm doing it for likes, I stop.
Three books behind the rules
- $100M OffersAlex Hormozi
What something is worth to the person buying it. The only business book that stuck.
- MeditationsMarcus Aurelius
An emperor's notes on how to act when nobody's watching. The book I reread most.
- How to Fail at Almost Everything and Still Win BigScott Adams
Systems beat goals. Failing is how you learn. Rule three comes from here.
Off the clock
